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May 27, 2023

Ayala is the new BYD official distributor

IT is official; Ayala Corp. is the new Philippine distributor of BYD, the world leader in hybrid and pure electric vehicles. In a recently concluded media round table discussion, the company presented

IT is official; Ayala Corp. is the new Philippine distributor of BYD, the world leader in hybrid and pure electric vehicles. In a recently concluded media round table discussion, the company presented its partnership with the world leader in new energy vehicles to accelerate the adoption of electric mobility in the Philippines.

Present during the media round table was no less than AC Motors head Jaime Alfonso Zobel de Ayala. “This partnership between one of the largest multi-brand automotive groups in the Philippines and the world’s leading EV brand is a cornerstone of the group’s goal of accelerating the future of mobility in the country,” he said.

“Our long-term vision is for AC Motors to become the leading platform for EVs and other new energy vehicles in the Philippines. This includes building up BYD to become a key brand in the Philippine market, with a leading share among EV brands and meaningful presence in the automotive market as a whole,” he added.

Also present was James Ng, Managing Director of BYD Philippines and Singapore. “BYD looks forward to working hand-in-hand with Ayala to promote the development of new energy vehicles industry in The Philippines. Together, we create a greener, more sustainable, and brighter future as we embark on this exciting journey,” he said.

According to Ayala, it has prioritized electric mobility vehicles as the enabler of Ayala’s ecosystem. The group is uniquely positioned to provide long-term value to EV customers, given its assets in renewable power generation, automotive distribution and dealerships, property development and management, manufacturing, financing and insurance, and digital connectivity—all critical components of the EV ecosystem.

Meanwhile, BYD has an expansive line-up of both passenger and commercial vehicles at competitive price points, allowing the vehicles to be deployed at a larger scale. Its operations as an automotive manufacturer are also fully integrated, with capabilities in designing and assembling the final cars, battery technology, electric powertrain development, and semiconductors. In addition to the automotive space, BYD also has investments in rail transit, renewable energy, and battery storage.

Across BYD dealerships in the Philippines, Ayala will offer the luxury executive sedan, BYD Han; the spacious seven-seater family SUV, BYD Tang; and the compact hatchback, BYD Dolphin. By the end of this year, Ayala will also introduce the BYD ATTO 3, a highly awarded EV model that is globally hailed for its outstanding design, comfort, quality, practicality, and performance.

“These are compelling models that target different market segments and allow us to promote EV adoption across a wide range of customers,” said Zobel de Ayala. “With BYD’s leading presence globally in EVs and given its recent success in other Southeast Asian markets, we at AC Motors aspire to build the same level of respect and relevance for the brand in the Philippines.”

Image credits: Randy S. Peregrino